The origin story — an idea between two friends

STELLAR didn't start with earbuds. It started as an idea in 2013, became a company in 2014, and took a decade and a hard reset to become an audio business.

Two friends and an idea

STELLAR began as an idea in 2013, between two friends: that good design and honest engineering should not be reserved for premium price tags. Affordable luxury, made responsibly. The company followed in 2014, and that thesis has not changed since.

Over the years that took different shapes and different projects. By 2023 the range was the unglamorous, everyday sort — cables and power banks. Things people reach for without thinking, made properly.

The reset

At the end of 2023 the company paused. When it restarted, it did so with a narrower ambition: go deeper on one category instead of wider across many.

The category was audio.

The actual insight

What made audio the right bet was not hardware. It was realising that most affordable earbuds sound bad not because of their drivers but because of their tuning. The default curve is set for the average ear in the average room. It is wrong for almost everyone.

Fix the tuning — properly, per track, without asking the listener to do anything — and you get a significantly better product without a significantly more expensive bill of materials. That is the insight that became STELLARvibe.

"The target was never 'better than nothing.' It was 'better than earbuds costing three times as much.'"

— STELLAR

Where we are

STELLAR today is five lines — FlyPods, Flex, Power, Blast and Juice — with the earbuds as the flagship and the software built in-house. Two more are in development: Polaris, an over-ear flagship, and Sirius, everyday earbuds.

We are not trying to compete with Sony or Bose on brand. We are trying to make the best sound per euro that exists. So far, we think we are doing that.